Your brand is what’s unique about you. It doesn’t matter how good you are at advertising or how much money you have to spend, without a reliable brand, the business will crumble. However, merely having a brand won’t cut it, you need to create awareness for your brand.
A brand is a package that is your business. What is your name, logo, values, mission, content, and experience? Your brand will play a significant role in forging trust between you and your audience. Since no two brands are alike, getting people to trust in your brand is essential.
Ideally, your brand helps people distinguish you from your competitors. Once you have established a brand, you need to build it by getting people to know about it. Brand awareness, therefore, is a process through which you, a business owner strengthens the memorability of your brand in your audiences’ minds. Simply put, strive to create familiarity.
How does building brand awareness help your business?
- Helps with product launches
- Promotes your business
- Sets you apart from other competitors
- Upholds your business values
With these benefits in mind, you now wonder how to create brand awareness right? Well, there are many ways of ensuring people recognize your brand and also building your brand awareness. Even better, many channels assist you in creating awareness for your brand.
In your quest to build brand awareness, you need to identify what works and what doesn’t because many ways will be futile. Here are some practical ways to build your brand awareness.
- Use social media and ensure to keep your message consistent across all networks
- Take part in local events
- Use hashtags
Using Facebook and Instagram to build brand awareness
Facebook and Instagram are excellent marketing platforms if you use them well. They are both social sites that have similarities and differences. Use this to benefit your business. First of all, Instagram is more visual centered while Facebook is an inclusive site. Does this, however, mean that you need to employ different strategies for each? Not necessarily, fortunately, some ways work for both outlets that can improve your brand awareness.
Take note that you need to have a marketing budget to facilitate your campaigns. These two social platforms will help you refine your audiences and achieve a unique reach. This, in turn, translates to business success.
Having an Instagram and Facebook account is a good start, but to build awareness will take time and a lot of strategic effort. Your Instagram followers will not magically appear; you need to create recognition and entice people to your page. The same goes for Facebook and other social media outlets.
The good news is that, if you can implement the tips below, you will gradually build a strong brand that people can recognize easily.