7 things to remember when creating a compelling ad
1. Come up with an out of the box approach
As it stands, people feel like they’ve seen everything and they’re already tired of the repetitive format of ads. To stand out from the masses, your ad needs the right impact which you can only achieve with an out of the box idea.
Creativity goes a long way in helping your business in gaining recognition and arouses the interest of your audience.
2. Create and define your buyer personas
Despite having a target audience in mind, your customers differ in terms of their needs. Creating buyer personas is an essential part of improving the quality of your ad. Take for instance Facebook ads, with adequately defined buyer personas; you’re able to interact better with your audience. To come up with buyer personas, you need to analyze your target audience.
3. Test various designs
One part of winning in business is the willingness to go the extra mile that most people aren’t ready to. Don’t settle on the first design that pops in mind regardless of how experienced you are. Always test multiple designs to improve the quality score of your ad.
Besides testing designs, also conduct a targeting test to make sure you don’t miss anything. A great example is a/b testing which helps make use of your existing traffic. Ideally, a/b testing helps you present two versions of an ad to your audience. The page with more numbers wins and is the better ad.
4. Create separate landing pages for different ads
Cramping up your website or homepage with ads can dilute their effectiveness and relevance. For each ad, create a landing page that features a robust captivating design, useful and informative information as well as a Call-to-action.
When it comes to Google search ads, Google won’t just focus on the ad to rank you; your landing page also plays into their decision. Therefore, the quality of your landing page can improve your ad relevance search ranking. Also, this helps to direct traffic to different parts of your site for maximum exposure.
5. Appeal to your audience’s emotional side
Buying is an emotional affair for many people. While they may not know it or even acknowledge it, your customers are more often led by emotion than rationale when making purchases. With this in mind, it’s imperative that you remember your clients will look through the features of the product but it’s the benefits that will arouse them.
Most importantly, keep in mind that customers buy products and services to satisfy a need. Persuade them that your product or service is the best solution.
6. Use simple, memorable words and phrases
A catchphrase is an essential part of the ad’s success. Even you, a business owner, have slogans and taglines stuck in your head because they make sense and are easy to remember. It is the same for your clients. Enhance memorability of your ad with humor, wordplay and a catchy phrase.
7. Use images
The percentage of people who click on ads after seeing the pictures is more significant than that of those who click based on text. In that case, use interesting images to promote your ad. It is also proven that using images with faces is more effective.
To sum it up…..
There are a lot of elements that go into creating a great ad that delivers the allure, assurance, and creativity that your audience is looking for. Applying these seven things to your ad is a sure way of getting better Click through rates for your ads. Try them today!