Why should you use Facebook to generate leads? Here are 4 reasons why:
Digital marketing has taken shape and pushed aside other forms of marketing. In recent years, social media has also become an essential marketing channel. Social media channels are the ideal marketing place since you can start conversations and your audiences will freely chime in, give their views and critic.
Therefore, facebook is one of the most popular sites and is an excellent channel for your business to spread wings and generate more leads. Here is why
1. Allows you to connect with audiences
Most people spend their free time online, on social media sites contributing to conversations and discussions. Through facebook, your business can connect and converse with your audiences. This gives you a better understanding of their interests since you get to see what they like. The number of likes and comments on posts, for example, shows you how well you’re connecting.
Besides, facebook is also an excellent platform for the simple reason that you can address customer concerns speedily. Also, you never have to miss a comment or like since you get notifications when people interact with your posts.
2. Great targeting
There are over 1 billion facebook users globally. Do you see what it means to create and sustain a facebook presence? There are people from all demographics on Facebook which makes it easy to target audiences.
First of all, you need effective targeting methods that help you reach the people you want. You may be thinking that specific targeting with facebook is difficult but on the contrary, different posts will spark reactions from different audiences and that’s good for your business.
Typically, you can use facebook to target audiences by connections, interests, location and even behaviour. To take it a step further, you can also specifically target sections of your audience by following their purchase behaviour, creating lookalike audiences, use custom audiences and life-event targeting.
3. Facebook remarketing and retargeting is powerful
Remarketing campaigns is a fantastic way of pushing products and services to remind customers of their existence. Essentially, remarketing involves showing people your ads after they visit your page, which shows interest. With facebook, the amount of time a user spent on your site determines whether remarketing will be effective or not. Therefore, your page should be not only interesting but also informative.
Retargeting, on the other hand, involves pulling back the ones that got away. For instance, if someone clicks on your ad, that’s a sign that something in it sparked interest or curiosity in them. With this in mind, you can, therefore, reach this lead again through Facebook’s power of recognizing users and bringing them closer to you.
4. It is easy to track ad success
It is essential to know how well your campaigns are doing through tracking. Measure the number of leads newly generated by a campaign. You can also find out if your sales shot up or stagnated from the campaign efforts. With Facebook, it is effortless to track the conversion rate of visitors to your page and ad.
Wrapping it up
It is true that almost everyone is on Facebook but getting them to trust in you requires effort. Start conversations that audiences can engage in and also contribute to other pages, like your followers’ posts and comment to establish a two-way relationship.
Through Facebook, you will increase sales and generate more leads if you dress your business in an alluring cloak.