6 things to look at in google analytics
With knowledge of what it is and how it helps your internet marketing efforts, some of the things to look at using analytics include:
1. Site content
Having a lot of traffic to your website is great but knowing what these visitors look at on your site is better. Here’s why, your website consists of several pages with different information, it is, therefore, essential to know what information visitors are after.
Tracking your site’s content will help you gauge which web pages are performing and which ones need optimization. Measuring site content entails looking at which pages get the most visitors and also where your visitors spend the most time on your website. This can help you improve the quality of your content.
2. Session duration
It is not enough for people to click on ads or visit your site if they don’t stay. The amount of time a website visitor spends on your site will tell you how useful and valuable your information is. If most people leave after barely a second, your site needs optimization.
The time on site of your consumers is indicative of a good website with helpful content. People tend to lose interest very fast if they’re not getting what they want. However, it is important to note that tracking time on site with analytics can be tricky. This is mainly because it’s hard to tell when a visitor opens a new tab.
3. Bounce rate
Another key metric to track is the bounce rate. This is the number of visitors who leave your site without exploring your other pages. Now, bounce rate can be a tad confusing to track but generally, if your site has a 50% and below rate, then your site is okay. However, anything above that is indicative of a problem with your website.
Bounce rate helps you gauge if there are any setup or user experience problems. It can help you figure out which page needs optimization more than others.
4. Traffic source
With Google Analytics, you can track where your traffic is coming from which in turn helps you boost your marketing efforts at the source. Google analytics will automatically measure:
These are the users who already know your firm and will key in your URL to visit your site.
These are also referral users who find your URL from social sites, blogs or other websites.
If users found you through Google search, then they’re your search traffic.
The primary importance of measuring traffic source is to help you know which marketing channels are working for your business. This enables you to optimize your strategy by focusing on the successful channels and minimizing efforts on the less effective outlets.
This is your actual traffic. It’ll help you understand how popular your site is. Tracking the number of visitors to your site is more effective when done long term. In other words, monitoring whether your site gains or loses visitors over time will help you gauge its performance. With Google analytics, this is easy as pie.
6. Conversion rate
Traffic to your site is a good sign, but low conversion rates are alarming. Measuring conversion rate is like tracking the health of your site and your marketing efforts. If your site content is not getting people to convert, then you have a real issue.
The best part is that you track the conversion rate of each campaign meaning you get to know where to shift your focus and which campaign ships to abandon.
To sum up
Without actionable insights into the performance of your marketing campaigns, your business is likely to stagnate or decline. Therefore, google analytics is fundamental as it helps to direct your attention to areas that are performing and those that aren’t.