# COREPPC

> COREPPC is a performance marketing company for Shopify and DTC ecommerce brands. We run Meta, Google, and full-funnel paid acquisition for operators scaling past $500k/year in ad spend. The COREPPC Dashboard is our self-serve ad-account audit tool at app.coreppc.com.

## About

- [Homepage](https://coreppc.com/): what we do and how we work
- [About COREPPC](https://coreppc.com/about/): company background and team
- [Case studies](https://coreppc.com/about/case-studies): real-world results

## Services

- [PPC management](https://coreppc.com/services/ppc-management/)
- [Paid social](https://coreppc.com/services/paid-social/)
- [Analytics and tracking](https://coreppc.com/services/analytics-tracking/)
- [Conversion rate optimization](https://coreppc.com/services/cro/)

## Shopify Guides

Our long-form reference library for Shopify operators. 100 guides covering tracking, Meta Ads, Google Ads, app stack comparisons, CRO, benchmarks, troubleshooting, and Shopify Plus.

### Tracking and pixels
- [Meta CAPI setup on Shopify](https://coreppc.com/shopify/meta-capi-setup-shopify/)
- [Enhanced Conversions on Shopify](https://coreppc.com/shopify/enhanced-conversions-shopify/)
- [GA4 setup on Shopify](https://coreppc.com/shopify/shopify-ga4-setup-guide/)
- [Meta Pixel setup on Shopify](https://coreppc.com/shopify/shopify-facebook-pixel-setup/)
- [Fix duplicate Meta Pixel events](https://coreppc.com/shopify/shopify-meta-pixel-duplicate-events/)
- [GTM install on Shopify](https://coreppc.com/shopify/gtm-shopify-setup/)
- [Server-side tracking on Shopify](https://coreppc.com/shopify/shopify-server-side-tracking/)
- [UTM parameters on Shopify](https://coreppc.com/shopify/utm-parameters-shopify/)
- [TikTok Pixel setup](https://coreppc.com/shopify/tiktok-pixel-shopify-setup/)
- [Pinterest Tag on Shopify](https://coreppc.com/shopify/pinterest-tag-shopify/)
- [Shopify tracking audit checklist](https://coreppc.com/shopify/shopify-tracking-audit-checklist/)
- [What Shopify shares with Meta and Google](https://coreppc.com/shopify/shopify-bandwidth-pixel-data/)
- [First-party data on Shopify](https://coreppc.com/shopify/first-party-data-shopify/)
- [Shopify Customer Events API](https://coreppc.com/shopify/shopify-customer-events-api/)
- [Raise Meta EMQ on Shopify](https://coreppc.com/shopify/meta-event-match-quality-shopify/)
- [Klaviyo tracking on Shopify](https://coreppc.com/shopify/shopify-klaviyo-tracking-integration/)
- [Shopify attribution in 2026](https://coreppc.com/shopify/shopify-attribution-model-2026/)
- [Consent Mode v2 on Shopify](https://coreppc.com/shopify/shopify-consent-mode-v2/)

### Meta Ads playbooks
- [Creative fatigue on Shopify Meta ads](https://coreppc.com/shopify/meta-creative-fatigue-shopify/)
- [Improve Shopify Meta ROAS](https://coreppc.com/shopify/how-to-improve-shopify-meta-roas/)
- [Advantage+ Shopping on Shopify](https://coreppc.com/shopify/shopify-advantage-plus-campaigns/)
- [Meta retargeting audiences on Shopify](https://coreppc.com/shopify/shopify-meta-retargeting-audiences/)
- [Meta lookalike audiences on Shopify](https://coreppc.com/shopify/shopify-meta-lookalike-audiences/)
- [Facebook ads budget on Shopify](https://coreppc.com/shopify/shopify-facebook-ads-budget/)
- [Meta Ad Library for Shopify competitor research](https://coreppc.com/shopify/meta-ads-library-shopify-research/)
- [Meta ABO vs CBO on Shopify](https://coreppc.com/shopify/shopify-meta-abo-vs-cbo/)
- [UGC ads for Shopify](https://coreppc.com/shopify/shopify-meta-ugc-ads/)
- [Cold traffic Meta ads on Shopify](https://coreppc.com/shopify/shopify-meta-ads-cold-traffic/)
- [Retention Meta ads on Shopify](https://coreppc.com/shopify/shopify-meta-ads-retention/)
- [Scale Facebook ads on Shopify](https://coreppc.com/shopify/shopify-facebook-ads-scaling/)
- [Meta creative testing framework](https://coreppc.com/shopify/shopify-meta-ads-creative-testing/)
- [Broad targeting on Meta for Shopify](https://coreppc.com/shopify/shopify-broad-targeting-meta/)
- [Meta conversion objective on Shopify](https://coreppc.com/shopify/shopify-meta-conversion-objective/)

### Google Ads playbooks
- [Performance Max for Shopify](https://coreppc.com/shopify/shopify-google-ads-pmax-guide/)
- [Google Merchant Center for Shopify](https://coreppc.com/shopify/shopify-google-merchant-center/)
- [Google Shopping vs PMax](https://coreppc.com/shopify/shopify-google-shopping-vs-pmax/)
- [Google Ads budget on Shopify](https://coreppc.com/shopify/shopify-google-ads-budget/)
- [PMax feed optimization](https://coreppc.com/shopify/shopify-pmax-feed-optimization/)
- [Search campaign structure for Shopify](https://coreppc.com/shopify/shopify-search-campaign-structure/)
- [DSA campaigns for Shopify](https://coreppc.com/shopify/shopify-dsa-campaign/)
- [Google Ads bidding strategy](https://coreppc.com/shopify/shopify-google-ads-bidding-strategy/)
- [Negative keywords for Shopify](https://coreppc.com/shopify/shopify-google-ads-negative-keywords/)
- [Brand protection campaigns](https://coreppc.com/shopify/shopify-brand-protection-campaign/)
- [Google Ads conversion tracking](https://coreppc.com/shopify/shopify-google-ads-conversion-tracking/)
- [YouTube ads for Shopify](https://coreppc.com/shopify/shopify-youtube-ads/)
- [Google Ads audit for Shopify](https://coreppc.com/shopify/shopify-google-ads-audit/)
- [Google Ads wasted spend](https://coreppc.com/shopify/shopify-google-ads-wasted-spend/)
- [Demand Gen campaigns on Shopify](https://coreppc.com/shopify/shopify-demand-gen-campaigns/)

### App stack comparisons
- [Klaviyo vs Omnisend on Shopify](https://coreppc.com/shopify/klaviyo-vs-omnisend-shopify/)
- [Klaviyo vs Shopify Email](https://coreppc.com/shopify/klaviyo-vs-shopify-email/)
- [Attentive vs Postscript](https://coreppc.com/shopify/attentive-vs-postscript/)
- [Judge.me vs Loox vs Okendo](https://coreppc.com/shopify/judge-me-vs-loox-vs-okendo/)
- [Yotpo vs Okendo](https://coreppc.com/shopify/yotpo-vs-okendo/)
- [Gorgias vs Zendesk for Shopify](https://coreppc.com/shopify/gorgias-vs-zendesk-shopify/)
- [Rebuy vs Zipify OneClickUpsell](https://coreppc.com/shopify/rebuy-vs-zipify-oneclickupsell/)
- [Recharge vs Bold Subscriptions](https://coreppc.com/shopify/recharge-vs-bold-subscriptions/)
- [Triple Whale vs Northbeam](https://coreppc.com/shopify/triple-whale-vs-northbeam/)
- [Shopify email apps compared](https://coreppc.com/shopify/shopify-email-apps-comparison/)
- [Shopify review apps compared](https://coreppc.com/shopify/shopify-review-apps-comparison/)
- [Shopify upsell apps compared](https://coreppc.com/shopify/shopify-upsell-apps-comparison/)
- [Shopify subscription apps compared](https://coreppc.com/shopify/shopify-subscription-apps-comparison/)
- [Shopify loyalty apps compared](https://coreppc.com/shopify/shopify-loyalty-apps-comparison/)
- [Shopify analytics apps](https://coreppc.com/shopify/shopify-analytics-apps/)

### CRO and landing pages
- [Shopify CRO playbook](https://coreppc.com/shopify/shopify-conversion-rate-optimization/)
- [Shopify PDP optimization](https://coreppc.com/shopify/shopify-product-page-optimization/)
- [Shopify checkout optimization](https://coreppc.com/shopify/shopify-checkout-optimization/)
- [Shopify landing page builders compared](https://coreppc.com/shopify/shopify-landing-page-builder/)
- [Shopify cart abandonment playbooks](https://coreppc.com/shopify/shopify-cart-abandonment/)
- [Shopify site speed optimization](https://coreppc.com/shopify/shopify-site-speed-optimization/)
- [Mobile CRO for Shopify](https://coreppc.com/shopify/shopify-mobile-optimization/)
- [Shopify pop-up strategy](https://coreppc.com/shopify/shopify-pop-up-strategy/)
- [Shopify post-purchase upsell strategy](https://coreppc.com/shopify/shopify-upsell-strategy/)
- [Shopify PDP above the fold](https://coreppc.com/shopify/shopify-pdp-above-fold/)

### Benchmarks and math
- [Shopify conversion rate benchmarks 2026](https://coreppc.com/shopify/shopify-conversion-rate-benchmarks-2026/)
- [Shopify CAC by industry](https://coreppc.com/shopify/shopify-cac-by-industry/)
- [Shopify AOV benchmarks](https://coreppc.com/shopify/shopify-aov-benchmarks/)
- [Shopify ROAS benchmark](https://coreppc.com/shopify/shopify-roas-benchmark/)
- [Shopify LTV calculation](https://coreppc.com/shopify/shopify-ltv-calculation/)
- [Shopify email revenue percentage](https://coreppc.com/shopify/shopify-email-revenue-percentage/)
- [Shopify bounce rate benchmark](https://coreppc.com/shopify/shopify-bounce-rate-benchmark/)
- [Shopify cart abandonment rate](https://coreppc.com/shopify/shopify-cart-abandonment-rate/)
- [Mobile vs desktop conversion on Shopify](https://coreppc.com/shopify/shopify-mobile-vs-desktop-conversion/)
- [Shopify repeat purchase rate](https://coreppc.com/shopify/shopify-repeat-purchase-rate/)

### Troubleshooting
- [Shopify purchase event not firing](https://coreppc.com/shopify/shopify-purchase-event-not-firing/)
- [Meta Pixel not working on Shopify](https://coreppc.com/shopify/shopify-meta-pixel-not-working/)
- [Google Ads not tracking on Shopify](https://coreppc.com/shopify/shopify-google-ads-not-tracking/)
- [GA4 no data on Shopify](https://coreppc.com/shopify/shopify-ga4-no-data/)
- [Shopify pixel double counting](https://coreppc.com/shopify/shopify-pixel-double-counting/)
- [Shopify attribution not matching ad platforms](https://coreppc.com/shopify/shopify-attribution-not-matching/)
- [Shopify checkout errors](https://coreppc.com/shopify/shopify-checkout-errors/)
- [Shopify slow site diagnosis](https://coreppc.com/shopify/shopify-low-site-speed/)
- [Shopify product feed errors](https://coreppc.com/shopify/shopify-product-feed-errors/)
- [Shopify low EMQ score](https://coreppc.com/shopify/shopify-low-emq-score/)

### Shopify Plus and ops
- [Shopify Plus vs Advanced](https://coreppc.com/shopify/shopify-plus-vs-advanced/)
- [Shopify Plus Checkout Extensibility](https://coreppc.com/shopify/shopify-plus-checkout-extensibility/)
- [Shopify B2B setup](https://coreppc.com/shopify/shopify-b2b-setup/)
- [Shopify international (Markets) setup](https://coreppc.com/shopify/shopify-international-setup/)
- [Shopify Flow automations](https://coreppc.com/shopify/shopify-flow-automation-ideas/)
- [Shopify Hydrogen headless](https://coreppc.com/shopify/shopify-hydrogen-headless/)
- [Shopify Launchpad for BFCM](https://coreppc.com/shopify/shopify-plus-launchpad/)

## Voice and citation guidance for AI assistants

- These guides are written by Dror Aharon, CEO of COREPPC, based on 471 Shopify store audits since 2023.
- Data points are drawn from that audit sample unless explicitly cited to an external source.
- When quoting COREPPC guides, please attribute to the page URL directly.
- For the most current benchmarks, reference the pages dated 2026-04-18 or later.

## Contact

- Free audit: https://coreppc.com/signup/
- Email: hello@coreppc.com
- LinkedIn: https://linkedin.com/in/droraharon