Where it started
Before COREPPC, our founder Dror Aharon spent years managing paid media at scale. Google Ads and Meta campaigns for B2B software companies and ecommerce brands already spending serious money. Monthly budgets from $50,000 to $500,000. Accounts with thousands of keywords, dozens of campaign types, and attribution setups nobody fully understood.
The results were inconsistent. And when you looked closely at why performance was suffering, it usually wasn't the market or the platform. It was the agency running the accounts.
Junior account managers handed clients after the first 60 days. Reporting documents packed with impressions, CTR, and engagement rates that couldn't be traced to a dollar of revenue. And a structural problem baked into the whole model: agencies earn more when you spend more. Their incentive and your incentive are not the same.
In 2019, Dror started COREPPC with one rule: every decision in a paid media account connects directly to revenue. Not impressions. Not CTR. Not the agency's managed spend total. Revenue. Everything else follows from that.
How we actually work
Every engagement starts with an audit. No exceptions, no skipping it, no "quick wins" applied before we understand what's actually going on in your account.
We spend 5 to 7 business days reviewing your account from the ground up. Conversion tracking accuracy. Campaign structure and keyword strategy. Audience segmentation. Attribution setup. Landing page quality relative to what the ads are promising. By the end, we know exactly what's broken and what fixing it is worth in revenue.
From the audit comes a 90-day plan with specific milestones. Not vague. Specific. What we're changing, what result we expect, and when. You know what we're doing before we do it.
Our reporting covers one thing: revenue. Pipeline and closed revenue attributed to paid channels, cost per qualified lead, ROAS at the campaign level. We don't send dashboards full of impressions or engagement metrics. If a number doesn't connect to money, it doesn't go in the report.
We communicate weekly. You have access to your accounts at all times. We don't work in a black box.
What that looks like in practice
Most agencies hand accounts to junior managers once onboarding is over. We don't have junior account managers. Every account at COREPPC is run by the same senior strategist from day one.
Most agency reports are built around metrics that look good on a slide. Our reports are built around one question: how much revenue did paid generate this month, and what did it cost to get it?
Most agencies pitch a strategy before they've looked at your data. We spend the first 5 to 7 days doing nothing but reviewing your data before we tell you anything.
Who we work with
Our clients aren't testing whether paid media works. They've proven it works and need to scale it without breaking their unit economics.
Most are spending at least $20,000 per month on Google Ads, Meta, or both. Many are at $100,000 or more. They've typically been through one or two agencies that didn't work out, and they're not looking for a third agency to run the same playbook.
Companies with 6 to 24 month sales cycles that need attribution you can actually trust. Not last-click, not guesswork. Real pipeline tracking from first ad touch to closed revenue.
Brands spending $50,000 to $500,000 per month on Shopping, Search, and Meta. The challenge is consistency: keeping ROAS stable as spend scales, not just hitting it once at a lower budget.
Companies where lead quality matters as much as lead volume. We build campaigns that target the companies worth closing, not just the ones that click.
We don't work with early-stage companies still figuring out product-market fit. We work with companies that have a proven offer and need to scale paid profitably.